People are irrational. But predictably so. They're more afraid of flying than driving, and the fact is, driving is much more dangerous. We know we should eat healthy food, but then we give in to temptation. Buy things we will never, ever use. We assume people are making rational decisions, weighing the pros and cons. For most of the time, we're not. Instead, we rely on instincts, which are almost always wrong. Sometimes, dangerously wrong. One error in judgment leads to another.
Mercer
